About

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep

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An artist cannot fail, it is a success to be one.

Argentinean born Diego Torroija is an award winning Director / Cinematographer a visual swiss army knife, lover of all things visual and a natural MacGyver type personality without the mullet.  Before making his transition into narrative, Diego had a deep history in design for TV Commercials working for clients such as Orbitz, Holiday Inn, Budweiser, Staples, Puma, Rooms To Go, Intel and Cox Communications (full list here).
Since then, he has been blessed to work on several passion projects for the likes of Sumner Redstone, George Clooney and Sherry Lansing (who now considers him her “go to” DP as “nobody lights me better”) as well as multiple short films, documentaries, web shows and music videos featuring up and coming artists.
For Diego, Cinematography is more of a calling than a career. He credits his simple upbringing in Argentina, with fostering his resourceful nature, talent for finding the beauty in the ordinary, and the ability to frame things in a way that exposes what may have not been seen but is now captured forever. He is constantly challenging himself into new frontiers.
Diego finds inspiration from many of his heroes: Roger Deakins, Freddie Young and Gordon Willis.

Diego’s immediate goals are to continue to expand horizons into feature film and episodic television.

Diego owns  several camera packages and production gear . (List of gear)

As a great visual storyteller Diego’s experience and background in design, motion graphics and editing as well as his lighting techniques and camera movement ideas, makes Diego a major contributor on a project or a team that welcomes a positive attitude

Services


Direction and creative services.
Cinematography (Owner operator RED and SLR cameras packages)
Still Photography (camera & lighting gear available upon request)
Concept Development  (Commercials, Music Videos, Corporate, Web)
Aerial Photography in 4K (Commercials, Music Videos, Corporate, FIlm web)

Resume & credits


Printing friendly:  Google docs: version – IMDB credits: IMDB

Awards


International Theme Park Award for Harry Potter ride @ Universal
Telly Award, overall, Suzy Mae, Rooms To Go National Commercial
Telly Award, for Use of graphics, City of Tomorrow, Rooms To Go National commercial
Telly Award, overall, Flying Pterydactyl, Honda Generators National Spot
Crystal Reel Award, for 3D Animation, Troopers, Rooms To Go National commercial
4 Create Awards, for photography, Diego Torroija

Testimonials


Here’s what some of Diego’s long term clients had to say:

Once again, I am overjoyed with the work you did with regard to the Athena Film Festival.You were quite right to push me to do any extra take, because the last one was the best. No one lights me better.  I showed the video to Billy and he was truly impressed with your work… as I am, always. Thanks again.  I trust you completely. 

Hugs,
Sherry 

Sherry Lansing, former CEO Paramount Pictures

Diego is a go to creative superstar. Whether it was a $3,000 project or a $500,000 project, we always received the same effort, energy and enthusiasm from Diego, consistently striving to make the end product better, never satisfied with his own work. He polished turds, lemons into lemonade, water into wine. I would give him a kidney.

Larry Meador, CEO Evok Advertising

“Diego is too cool. He gets it, and makes it happen at a fair price and within even unreasonable schedules. The work is spectacular, and a hug from his wife Holly alone is worth the price of admission! A few of my agency clients now know how it’s supposed to be done. We’ll be back whether he likes it or not.”

Brad Fuller, Director

I’ve had the pleasure of working with Diego for over 7 years and it is without a doubt one of the most positive creative relationships I have ever had. Not only is he a truly talented artist, but he is fun and professional. He also knows how to work under tight deadlines and with demanding clients like myself-and he easily works with both large and small budgets which in my commercial production business is key. I couldn’t have made many of my best spots without him!” Sean Hanish, Director and Owner of Cannonball Productions..

Sean Hanish, Director

Known Faces

Here are some of the shots Diego shot  wile working as Cinematographer with a number of known faces .

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